- Introduction :
To find out about music videos, I am going to look at a range of videos produced by my favourite music artists
- Choose 3 music videos
- Leftfield: Afrika Shox
This music video was made in the late 90’s and it is a form of urban gritty Fantasy as a genre. It is electronic song with a mix of cultures of Africa and America. With visual style that resembles the Matrix and the works of J.G. Ballard. It also has some significance to humpty dumpty with a blind character who is incredibly fragile as he is made out of terracotta and can break into little pieces very quickly. It is an imaginative stylish video mixing punk rock with a cyberpunk atmosphere. There is also an ounce of hip hop culture going on as the character walks through the streets and discovers hip hop dancers in a parking lot. This video was directed by Chris Cunningham and produced by Cindy Burnay and Frank Linkoff
The Influences of Afrika Shox.
- The works of JG Ballard
- The Matrix
- Humpty Dumpty
- The world of Cyberpunk
Chris Cunningham is a British Music video film maker who had started off working as a technician in the 1995 film Judge Dredd. He then was hired by filmmaker Stanley Kubrick to design the central character of the film A.I. Artificial Intelligence until it was directed by Steven Spielberg.
The history background Political context of Afrika Shox
Afrika Shox political aspect of the video is that it resembles themes of African slavery in the sense that the protagonist in the video is a broken and blind looking hobo , he is incredibly skinny to the point he resembles a Jew who has only just survived the holocaust.
The electronic music matching the atmosphere is also inspired by some of the novels written by William Gibson. The other political context of the video is that since it is set in an expensive side of a big city where multiple corporations reign supreme and are also non attentive to poor individuals including coloured people. An Example of this would be that in one scene a character bumps into a more smart looking person and accidentally breaks his arm into many pieces since the main character is made out of terracotta.
The video was made in 1999 and in the lyrics of the song, it is said that the past has got to stop and the future has got to rock. And that it is a song representing the end of a century and the begging of the 21st century, in other words the song it is a glamorising commercial theme for the begging of the year 2000, As it said already in the lyrics. In that era of 1999, The Matrix has just came out and it was a decade of roaring swinging growth of punk rock and a massive leap towards creativity. Dance music was turning into Electronic techno music Hip hop was at it’s golden age Quentin Tarantino, Martin Scorsese, Steven Spielberg and James Cameron were the kings of cinema, Friends was on every Thursday nights, there was no IPhones, Facebook and the immense amount of Internet that was being used , Everything was neon in fashion and in design as a new style and it was the beginning of the digital era. All these cult factors represented a decade that was relevant into it’s culture of that time and thus the song Afrika Shox is an electronic piece that is also a semi representation of that era.
- The skills that were used during the making of Afrika Shox.
The Clip was one of the first music videos to be put on DVD quality. It was shot in New York City and features actors like Caspert Hunte who plays the protagonist, London Reyes as a Break Dancer, Mitchell Mertinez as another break dancer, Raymond Ramoz as another break dancer and Afrika Bambaataa ( the singer of the song) who plays a car parking attendant.
- Camera Movement
The Camera movements and visual look of the video is portrayed with a dramatic sinister tone
2. Coldplay Paradise
This video was directed by Shynola and was made in 2011 staring Chris Martin as a dressed up Elephant searching for his crew mates aka Coldplay dressed in other Elephants. The video was filmed on Location in London, Cape town in the Klein Karoo in the Western Cape and Johannesburg . The video is a semi quirky comedy piece with similarities to cartoon episodes in the reign of the Looney tunes like the road runner and SpongeBob.
3. Alizée Moi Lolita
This video was made in France as it is completely French it was written by French pop star Mylene farmer and the music was composed by Laurent Boutonnat. In which both produced the clip. The video gained wide recognition.